With over 300 million active users globally, Instagram is the fastest growing mobile social network. It is an essential day-to-day photo-sharing tool.
Instagram marketing though, tends be tricky and is driven by ‘Organic’ authentic photos and videos, from real people with an emotional point of view.
Creating familiarity by building awareness is key to effective Instagram engagement. Posting images that relate to your customers, and your products is the key to expand your reach in the social universe.
Playing on your audience’s addiction to the platform through creativity in content which inspires your audience to be your customers and keep coming back for more.
An ex-Citibanker and MBA from Narsee Monjee Institute of Management Studies(NMIMS), Anuja has a keen eye for exquisite detail and can translate complex client requirements into effective digital storytelling. Driven by a potent mix of passion, professionalism and business acumen, she has been successfully writing marketing scripts for large accounts across hospitality, fashion and retail. She is aptly called @misseatingout across the social media world as you’re most likely to find her Filter-ing her Sunday brunch with Valencia here. She’ll drive around the city in search of good coffee and you can tweet out to her here for great conversation to go with.
An Economics-Sociology student, Shruti studied PR and Corporate Communications at Xaveir Institute of Communications. In her 7 years as a communications professional, she has worked with general entertainment and movie channels, fashion houses, banking and financial sector companies, retail chains etc. Having worked in public relations as well as digital media, she believes brands today need integrated communication to reach their target. You can find more details about her work and clients here.
While she loves her ‘ghar ki chai’ the most, she will almost never refuse any form of caffeine.